Is Radio Still Relevant?
March 18, 2009 by amaar
Filed under Blog, Current Events, The Grind
Labels don’t want to sign a good song, they want to sign a movement.
- Is Radio Still Relevant?
You can have a record where radio programmers and DJ’s are all saying it’s a certified banger but if there’s no movement behind it nobody cares. Why should a label take a chance on a song they think is good? It’s less risky to find someone with “ok” music and hustle with a built in fan base. Everything’s already moving, all they gotta do is put the machine behind it and go (look at soulja boy).
So how do you take a dope song and build that into a real movement? Radio used to be what all the independent rappers wanted to get that extra exposure. With the rise of the internet and people calling bloggers the new DJ’s, I don’t know if radio is as relevant as it used to be. Having a number 1 joint on your local station is dope, but spending that radio budget on internet promo can go a lot farther. Not to mention you won’t be limiting yourself to people in your own backyard.
When a major blogger co-signs an upcoming emcee people on that site will check for you. You get enough blogs talking about you, enough people on youtube checking for you, you’re building a serious online movement. You put that radio promo budget behind advertising your music online, the sky is green ya dig?
The revolution won’t be televised, but you can download it online and watch it in your ipod.
I was wondering where I can find The Awakening (Pay-Per-MP3). I can’t find the album either. Got any links?
we never uploaded it for digital release, been more focused on the new stuff. we’re puttin out another mixtape real soon and are pushin for the new album to be out in a few months so hold on fam… appreciate the support