Is Radio Still Relevant?
March 18, 2009 by amaar
Filed under Blog, Current Events, The Grind
Labels don’t want to sign a good song, they want to sign a movement.
- Is Radio Still Relevant?
You can have a record where radio programmers and DJ’s are all saying it’s a certified banger but if there’s no movement behind it nobody cares. Why should a label take a chance on a song they think is good? It’s less risky to find someone with “ok” music and hustle with a built in fan base. Everything’s already moving, all they gotta do is put the machine behind it and go (look at soulja boy).
So how do you take a dope song and build that into a real movement? Radio used to be what all the independent rappers wanted to get that extra exposure. With the rise of the internet and people calling bloggers the new DJ’s, I don’t know if radio is as relevant as it used to be. Having a number 1 joint on your local station is dope, but spending that radio budget on internet promo can go a lot farther. Not to mention you won’t be limiting yourself to people in your own backyard.
When a major blogger co-signs an upcoming emcee people on that site will check for you. You get enough blogs talking about you, enough people on youtube checking for you, you’re building a serious online movement. You put that radio promo budget behind advertising your music online, the sky is green ya dig?
The revolution won’t be televised, but you can download it online and watch it in your ipod.
The Grind
Your Record Contract
As you guys know me and my brother have been through a lot in this game. From learning how to produce a good record, to getting our music on radio and in the clubs, to working with legends, and traveling the world. I’m not gonna say I know all the ins and outs of this music hustle (nobody does), but I soaked up a lot of game through the years.
I get a lot of dudes asking me how to get it poppin’. There’s no 10 step process to making it big in this industry and real talk there has got to be a million other ways to get money faster. But for the the grinders out there that want to take things to the next level, holla at me with your questions and if I can drop a gem I will.
